The 10 Rules of Personal Branding

1) Seize the narrative

2) Don't compete, be an outlier

3) Don't consume or curate, create

4) Don't follow, lead

5) Book, not resume

6) Build your own platform

7) Authority first, scarcity next

8) Challenge the status quo (first principles)

9) Acta non verba

10) Sprezzatura

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