The Binding Factor


What's the binding factor of your organization?

It's the user experience aka customer experience of your business. It's the shared values and vision to provide the best experience to customers. UX is not just a designer's expression. Its an organization expression. It is a glue that binds everyone in the organization to a common goal. If we look at brands like Taj Hotels, Apple or Zappos, the real binding factor in these companies is the relentless pursuit to provide that unique brand experience.

I love the Taj experience. It is called the Tajness. The Tajness is the extraordinary and out of the way service philosophy at all Taj Hotels. You'll experience this great service coherence across Taj hotels, worldwide. This shared passion and outlook is the binding factor of the organization, where everyone from the bellboy to the CEO share the same ethos, when it comes to delivering the guest experience.

What's your product's ness?

CEOs should work towards building brands that stand for something.

What's the binding factor of your organization?

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