1) Global Reach
2) Personal Growth
3) Positive Societal Contribution
Global Reach
The sheer reach of the platform is mind boggling. Looks like there's nothing as powerful as Youtube. You can reach 2.7 billion users through your content. Unlike other social media platforms, Youtube does not force you to register to access its content. Also being on TV is the differentiating factor when it comes to reach and impact.
I should have started way back in 2015, when I started creating content on LinkedIn. Well, better late then never. YouTube is literally a digital archive and the closest thing we have to a time machine.
Personal Growth
A channel is a great way to build camera confidence, and general confidence as well in terms of presenting your ideas to the world. The best part is gaining a new set of transferable skills that can help you in your work and life. Also a great way to open up new possibilities and inbound opportunities.
Positive Societal Contribution
I think it's a great platform to reach far and wide and create a positive impact through the channel. I'm doing non-fiction book reviews and exploring the human condition to add some value to the people who watch the channel.
Join me on the YouTube journey!